Senior Product Designer · 8+ Years
I lead end-to-end product experiences. From ambiguous problem to shipped surface. Currently focused on AI-first interfaces that feel calm, considered, and genuinely useful.
2023 - 2026

01 — Consumer · E-commerce
Leading the design of an end-to-end personalization experience across the Bose shopping journey, from product discovery to checkout.
Read case study →02 — Design Systems · E-commerce
Designing a flexible commerce component that scales across products, content, promotions, screen sizes, and emerging shopping experiences.
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03 — Consumer · E-commerce
Led end-to-end UX for Bose's Spring 2026 launch, including a new Lifestyle Ultra Speaker, Lifestyle Ultra Subwoofer, Lifestyle Ultra Soundbar, and 10 curated bundles, across homepage, landing, PLPs, PDPs, and site navigation.
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04 — Consumer · Global Campaign
Led end to end UX strategy and UI design for the global launch of Bose's Custom Ultra Open Earbuds with K-pop icon LISA, shaping a multi-channel digital experience built around measurable, intent-driven touch points.
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05 — Consumer · Onboarding
Consolidated two overlapping pages into a single, customer-first onboarding destination — replacing technical jargon and clutter with a guided experience that helps new customers reach value faster.
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06 — E-commerce · Responsive Web
Researching and redesigning Zara’s online shopping experience to balance its fashion-forward aesthetic with clearer navigation and stronger product confidence.
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